Printed stationery commonly includes letterheads, mailing envelopes and visiting cards. These are those three elements that tacitly communicate a million words about your business. Therefore, the design of office stationery is an important step in establishing and reinforcing the professional identity of the company. However, at times the entire process of printing stationery can be tedious. So, below are tips for an easy walk through the printing process.

Whether you are designing the letterhead, business cards, catalogues, postcard mailers or brochures, you have to keep in mind that your logo remains consistent all through. Whether it is the colour scheme, graphics or font, there should be no variation so that the customer can associate with your company’s logo. In a nutshell, there should be uniformity in the logo design so as to develop product recognition.

Imagine a reputed organization sends you a letter but the Xerox is on a cheap quality paper and is stuffed in an incongruent envelope. What conclusion would you derive about the organization? Whatever it maybe, it will certainly not be anything close to positive. Therefore, to make an impression on your clients and customers, do not cut corners by using shoddy materials. An amateurish letterhead will not only put across that the company is slipshod but also that the products and services sold by the company lack quality.

You should opt for a logo that can stand out alone and articulate the services or products offered by your organization. However, there should be text in support of the images that adds to the message conveyed rather than getting across the same information as the logo. You must also remember that it should be shipshape and an original piece of art, so that it can be registered as your official trademark.

One of the most common errors organizations commit is using a typeface that requires deciphering. You need to understand that you are not presenting your customer with a puzzle to solve but a logo that becomes a part of his memory. Don’t mix and match multiple fonts as this shall lead to disarranging. If you really wish to experiment with fonts, do not use more than two. Letterheads, envelopes and visiting cards are your company’s foot soldiers. As they pave their way from one pair of eyes to another, you have to be sure that your business card or letterhead grabs the attention of your desired audience and leaves behind the ‘wow’ effect.

Tags : Business, Printing Process, Stationery

Stationery isn’t limited to plain white paper embossed with your initials anymore. With the popularity of stationery services skyrocketing, it’s possible to find stationery for every purpose and occasion. Besides the gift aspect, stationery can be personalized with personal photographs and ordered right online. See what stationery sites have to offer you:

No one likes receiving typo-laden paper. While designing customized stationery on Fine Stationery, you can save your work periodically and have typesetter’s proofs sent straight to your house to avoid any mistakes on the finished product. Stationery services such as Tiny Prints let you personalize all kinds of gifts, such as invitations, birth announcements, gift tags, thank-you cards and more. Who says designers limit themselves to clothes? Fine Stationery offers stationery from popular designers Vera Wang and Kate Spade, to name a few. Fine Stationery offers an extensive holiday collection, with photo cards, stationery, and invitations for occasions like Hanukkah to Mardi Gras.

Some of the best stationery services have incorporated name-brand and hard-to-find designs into their product selections. Many even allow customers to ‘design their own’ through multimedia flash designers, so you can pick what colors and fonts will highlight your paper. There are a multitude of ways to customize your stationery to fit your personality, as stationery services make the process fun.

Tags : Gift, Photo Card, Stationery Services