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Creating Attractive Business Stationery

Thursday, July 22nd, 2010

Stationery is widely appreciated on both a business and personal scale. When it comes to personal usage, it can offer inspiration to keep in touch with loved ones through a more unique and special way than email or on the phone. This article is more focused on professional applications. For those who own and operate businesses, stationery can work toward successful advertising. The right selection can demonstrate both what your company is about and what it offers to its partners, clients, and customers. Of course, there are many things to consider when it comes to creating the perfect design. These include the paper type, ink color, and the company information to be included.

Whether to have such special effects as embossing or engraving are also matters of interest. Finally, whether to include just letters and business cards or to also have other items included in stationery wardrobe are additional things to be considered. When it comes to paper, a person may choose between either options created from cotton, wood, or both. Two thousand years ago, cotton was used to create the earliest paper. Wood became more popular, however, because it was cheaper and people thought it would be available in an endless supply.

Cotton today is considered to be of much higher quality. Because of its durability and rich texture, it is valued for the strong impression it leaves when it comes to corporate letters and memos. White is the standard paper color used. However, cream, light grey, or subtly blue-tinted options also have much to offer. When it comes to ink colors, it has been pretty standard to see black and grey utilized on official company documents. Still, the current times have brought many livelier changes. More instances of red, gold, blue, and green are coming in use. The right colors will of course be those which best reflect the particular style and ideals of your company.

Traditionally, it was simple enough to put the name of the company as well as the address and phone number upon official letters, as well as individual names and titles of business persons. Today, there are many other possibilities to include, such as web site, fax, email, cell numbers, and personal pager numbers. Embossing and engraving are some possible alternatives to flat printing which affect the surface level of printed information. While some of these choices affect the actual paper, cheaper options may include a mixture placed over the printing ink for special effects. This less expensive option is known as thermography.

Designing Printed Stationery

Thursday, June 10th, 2010

Printed stationery commonly includes letterheads, mailing envelopes and visiting cards. These are those three elements that tacitly communicate a million words about your business. Therefore, the design of office stationery is an important step in establishing and reinforcing the professional identity of the company. However, at times the entire process of printing stationery can be tedious. So, below are tips for an easy walk through the printing process.

Whether you are designing the letterhead, business cards, catalogues, postcard mailers or brochures, you have to keep in mind that your logo remains consistent all through. Whether it is the colour scheme, graphics or font, there should be no variation so that the customer can associate with your company’s logo. In a nutshell, there should be uniformity in the logo design so as to develop product recognition.

Imagine a reputed organization sends you a letter but the Xerox is on a cheap quality paper and is stuffed in an incongruent envelope. What conclusion would you derive about the organization? Whatever it maybe, it will certainly not be anything close to positive. Therefore, to make an impression on your clients and customers, do not cut corners by using shoddy materials. An amateurish letterhead will not only put across that the company is slipshod but also that the products and services sold by the company lack quality.

You should opt for a logo that can stand out alone and articulate the services or products offered by your organization. However, there should be text in support of the images that adds to the message conveyed rather than getting across the same information as the logo. You must also remember that it should be shipshape and an original piece of art, so that it can be registered as your official trademark.

One of the most common errors organizations commit is using a typeface that requires deciphering. You need to understand that you are not presenting your customer with a puzzle to solve but a logo that becomes a part of his memory. Don’t mix and match multiple fonts as this shall lead to disarranging. If you really wish to experiment with fonts, do not use more than two. Letterheads, envelopes and visiting cards are your company’s foot soldiers. As they pave their way from one pair of eyes to another, you have to be sure that your business card or letterhead grabs the attention of your desired audience and leaves behind the ‘wow’ effect.