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Designing Printed Stationery

Thursday, June 10th, 2010

Printed stationery commonly includes letterheads, mailing envelopes and visiting cards. These are those three elements that tacitly communicate a million words about your business. Therefore, the design of office stationery is an important step in establishing and reinforcing the professional identity of the company. However, at times the entire process of printing stationery can be tedious. So, below are tips for an easy walk through the printing process.

Whether you are designing the letterhead, business cards, catalogues, postcard mailers or brochures, you have to keep in mind that your logo remains consistent all through. Whether it is the colour scheme, graphics or font, there should be no variation so that the customer can associate with your company’s logo. In a nutshell, there should be uniformity in the logo design so as to develop product recognition.

Imagine a reputed organization sends you a letter but the Xerox is on a cheap quality paper and is stuffed in an incongruent envelope. What conclusion would you derive about the organization? Whatever it maybe, it will certainly not be anything close to positive. Therefore, to make an impression on your clients and customers, do not cut corners by using shoddy materials. An amateurish letterhead will not only put across that the company is slipshod but also that the products and services sold by the company lack quality.

You should opt for a logo that can stand out alone and articulate the services or products offered by your organization. However, there should be text in support of the images that adds to the message conveyed rather than getting across the same information as the logo. You must also remember that it should be shipshape and an original piece of art, so that it can be registered as your official trademark.

One of the most common errors organizations commit is using a typeface that requires deciphering. You need to understand that you are not presenting your customer with a puzzle to solve but a logo that becomes a part of his memory. Don’t mix and match multiple fonts as this shall lead to disarranging. If you really wish to experiment with fonts, do not use more than two. Letterheads, envelopes and visiting cards are your company’s foot soldiers. As they pave their way from one pair of eyes to another, you have to be sure that your business card or letterhead grabs the attention of your desired audience and leaves behind the ‘wow’ effect.